Aya Ataya

Contact

London, UK

Skills

Research

User research and strategy, user interviews, information architecture, card sorting, usability testing, a/b testing

Design

Sketching, wireframing, prototyping, UX design, UI design, interaction design, design system,  product design, mobile design, web design, accessible design

Software

Figma, Adobe Creative Suite, Miro, Jira, Asana, Dovetail, Heap, UserTesting, HotJar, Google Analytics, Webflow, HTML/CSS

Education

PM Certificate

UX Design Diploma

Architecture Diploma

BSc Architecture

Experience

Senior UX Designer | King

JUL 2024  - PRESENT, FULL TIME · HYBRID

• Led strategy and rollout of design systems for a 10-year-old game, improving lead-to-market time by 90%; work recognised by Microsoft Gaming, Xbox, and Mojang Studios.

• Built a continuous research strategy to shift from a reactive mindset to a proactive workflow, generating a backlog of insights with revenue improvements ranging from 3–5%.

• Collaborated with product managers and data scientists to build a design roadmap and product vision aligned with business goals, exceeding targets.

• Managed 4 interns and junior designers, providing mentorship and guidance that culminated in their transition to full-time roles.

UX Designer | King

JUN 2021 - JUN 2024, FULL TIME · HYBRID

• Simplified complex and ambitious design problems turning them into solutions through refined mockups and flows.

• Managed the player funnel in collaboration with data and product teams, leading to a 25% increase in ad revenue; exceeding expectations by 5%.

• Collaborated with developers to identify quick wins within solutions, reducing delivery by 1.5 weeks.

Web Designer and Developer | Freelancer

SEP 2020 - OCT 2023, PART-TIME  · REMOTE

• Launched 13 websites for diverse clients across multiple industries, driving traction, and increasing form submission rates 200% above requirement.

• Solely spearheaded UX design strategy within a dynamic startup environment, launching the MVP 4 months ahead of forecast.

Achievements